What Are the Packaging Trends To Look Out for In 2023?
News 20 Dec 2022
With 2022 drawing to a close it’s time to take a look at some predicted packaging trends and developments which are likely to continue to grow into 2023.
- Minimalism
Keeping packaging minimalistic is on-trend as this type of packaging focuses on what’s inside the packaging than the overall packaging itself. This packaging trend of 2023 is simple yet effective. Consisting of a minimal layout comprised only of essential detail allows consumers to focus on products than the packaging. By not only creating a memorable experience via minimalist design, but you can also help achieve recyclability/sustainability goals by significantly cutting down on packaging waste by taking a minimalistic approach to packaging design.
- Matching Premium with Sustainability
As innovation in sustainable packaging has developed in recent years it is clear that both creativity and design aren’t forgotten about when creating sustainable packaging solutions. Choosing sustainable materials does not need to reduce the premium aspects of your brand, this should help to promote your environmentally friendly stance and help drive new sales amongst an engaged, environmentally conscious audience. Creating a premium brand experience means enhancing every part of your offering – including your packaging. The impact of having a great consumer experience and a fantastic product can be significantly diluted by poorly designed packaging, don’t make that mistake.
- Refillable Packaging
With environmentally friendly packaging growing in importance for consumers there is no surprise the demand for refillable products is also on the rise. The trend of refillable packaging and containers support zero-waste initiatives which function on the simple principle that consumers bring their empty containers and these are refilled with products. The growth of refillable packaging is beneficial as this reduces transportation, manufacturing costs, c02 emissions, and the chances of waste/materials ending up in landfill.
- Sustainability / Replacing Plastics with Paper
Sustainable packaging is growing in importance, particularly with the rise of companies working towards avoidance of plastic packaging goals and switching to alternative materials, like paper mono-material packaging. Not only that, consumers are demanding products that are packaged with as little waste as possible. Due to this, paper packaging materials, like our ecoPack paper barrier solution, are growing in popularity given their ease of use, transparent nature, and recycling/sustainability benefits.
Contact us
When it comes to packaging materials, we strongly recommend brand owners work directly with packaging material suppliers, machine manufacturers, and converters so the final solution meets your sustainability and packaging requirements. If you would like to discuss your packaging requirements get in touch with our knowledgeable team, we would love to help.