The Key Sustainability Benefits of Paper Flow Wrap Packaging

A large volume of businesses turn to flow wrap packaging as this allows them to benefit from more effective packaging solutions as a consequence of rising operational expenses, rising consumer expectations, and ongoing pressure to improve product integrity and packaging efficiency. Due to this, there’s no surprise the flow wrap packaging market value is projected to grow by 3% between 2022 and 2032. This packaging format enables firms to compete for larger orders, and benefit from shorter turnaround times due to the speed and efficiencies presented by flow wrap packaging machines.

Why switch to paper flow wrap packaging?

Many leading brands are switching from plastic to paper flow wrap packaging formats in a bid to minimise environmental impacts. This is particularly true for brands that have flow wrap packaging which is made with multi-materials such as paper and PE or PE and aluminum to gain the required barriers to protect the product from components such as oxygen and moisture. A great example of this is Nestlé, they have switched to a 100% recyclable paper flow-wrap which was previously only suitable for plastic films and laminates. This is a step towards their commitment to making packaging 100% recyclable or reusable by 2025.

What are the sustainability benefits of paper flow wrap packaging?

We have discussed the benefits of switching to mono-material packaging and paper packaging materials in our previous blogs. Due to this, we will identify why paper flow wrap packaging can be beneficial for your business.

1. Paper presents a durable, recyclable alternative to plastic – this is particularly true when you select a paper that offers barrier properties allowing you to enhance product integrity via oxygen and moisture vapour transmissions.
2. Choosing a paper mono-material solution allows your brand to enhance sustainability credentials as these can be fully recycled, reduce littering risks and the volume of product(s) ending up in landfill.
3. Reduce the volume of C02 generated during the converting process as paper requires a lower sealing temperature than alternative materials such as PP/PE.

Work with our specialist team

When it comes to sustainability, we strongly recommend that brand owners work directly with packaging material suppliers, machine manufacturers, and converters so these separate components can assemble to maximise routes and flow wrap packaging opportunities. Contact our team on 01505 707700 to learn more about our paper packaging material, ecoPack, which is perfect for your paper flow wrap packaging requirements.