How to Achieve Premium Look Packaging in 5 Steps

The way brands connect with consumers has grown exponentially over the last decade. Nowadays, the keys to success are associated with attaching value to each stage of the purchasing journey. This packaging is no longer just for physical protection – it connects a consumer to a brand’s story. Premium packaging solutions are therefore a fundamental vehicle for communicating with consumers, meeting expectations, and establishing a brand as premium or luxury.

We have summarised 5 key areas that help to establish a premium packaging look:

1. Metallised papers – these types of papers are coated with a layer of aluminium with a matte or gloss finish, which offers decorative and protective properties to the product. Various premium products use these types of papers, including gourmet food labels, wines & spirits candles, and perfumes. Explore our metallised face materials.

2. Ink & varnish combinations – various printers will incorporate a variety of ink, varnish, and coating combinations into your packaging which can create a truly unique look and feel.

3. Decorative accents – adding unexpected decorative elements to your packaging is a great way to make your packaging stand out and appear more luxurious.

4. Clear or holographic hot stamp – these types of foil present great ways of using subtle design on substrates. These allow for light to reflect off the surface of the foil and therefore reflection highlights the area to the eye. You commonly see this effect and design with dark or similar toned colours on premium packaging. For example cosmetics packaging and premium perfumes.

5. Embossing & debossing – these techniques use a die to leave an impression on paper, rather than ink. This can also be used for text, images, and patterns using shadows on the paper surface to give that premium feel.

Finally, one other key area we suggest you explore to strengthen the appearance of your premium packaging is by choosing sustainable packaging materials. This can also benefit your brand from a CSR perspective, reduce carbon footprints, reduce waste and increase sales from environmentally cautious consumers. In fact, recent studies have highlighted that consumers are willing to spend their money looking for premium packaging solutions that are made from recyclable and sustainable materials. Our ecoPack premium packaging material offers exactly that. A recyclable paper alternative to avoidable plastic packaging, this packaging provides a translucent appearance and incredible printability with a wide range of printing techniques, including Xeikon, HP Indigo, and UV Flexo.

Contact Us

To learn more about how to switch to a premium packaging solution, like ecoPack, download our product brochure or call our team to learn more on 01505 707700.